Health & Fitness
FrieslandCampina Middle East Launches ‘Friso Mums Club’ Program To Reach Out To Mothers in the Kingdom of Saudi Arabia
Friso, the premium child nutrition brand by FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy co-operatives in the world, has announced the launch of exclusive engagement program- ‘Friso Mums Club’ to enhance the direct interaction with mothers.
Friso, the premium child nutrition brand by FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy co-operatives in the world, has announced the launch of exclusive engagement program- ‘Friso Mums Club’ to enhance the direct interaction with mothers. FrieslandCampina, a European company with an extensive global reach and experience, has successfully run similar engagement programs across the world. A simple registration process will enable pregnant women and mothers to have access to personalized content through ‘Friso Mums Club’ program.
The program, fully operational now, provides general information on child-related queries such as techniques and advice on how to ensure the right nutrition, child’s developmental milestones, questions related to the weight/height of a toddler, etc. Friso’s friendly Nutrition Advisors are also there to help mothers-to-be on Pregnancy-related general queries like how to deal with morning sickness, foods to avoid, weight increase, getting back in shape post- delivery and other concerns.
Through ‘Friso Mums Club’ mothers can also enjoy a host of other privileges, such as educational material, booklets, e- newsletters and free personalized advice from healthcare experts & nutritionists, who are also mothers. The Friso Arabia online community has also been created on social channels like Facebook and Twitter to facilitate and encourage mothers to share their experiences and treasurable moments.
Rima Rahal, Consumer Relationship Manager at FrieslandCampina Middle East, said:
She added: Friso helps make children stronger inside so they can explore the world outside. Through our new digital and interactive consumer relationship program, we aim to educate and build awareness of our unique offering and domain knowledge to progressive mothers – in other words, the Friso Mums Club is a unique communication platform full of facts, advice, fun and education.
Mothers can call the toll free number- 800 2444405 (KSA) or email- advice@frisoarabia.com and can join
Friso Mums Club to be eligible for free advice in a confidential and personal way, along with the customized newsletters which have useful information on a child’s specific stages in life. This program will go a long way in educating mothers on the right approach and enhancing the interaction between Friso and mothers.
To learn more Call Friso Mums Club Toll Free Line 8002444405 (KSA), +966 12 6378924(other countries), Sunday to Thursday (8:30 am-5:30 pm), check the social channels, or visit Friso Arabia website.
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