Health & Fitness

FrieslandCampina Middle East Launches ‘Friso Mums Club’ Program To Reach Out To Mothers in the Kingdom of Saudi Arabia

Published

10 years ago

January 11, 2015

Friso, the premium child nutrition brand by FrieslandCampina Middle East, part of Royal FrieslandCampina- one of the largest dairy co-operatives in the world, has announced the launch of exclusive engagement program- ‘Friso Mums Club’ to enhance the direct interaction with mothers. FrieslandCampina, a European company with an extensive global reach and experience, has successfully run similar engagement programs across the world. A simple registration process will enable pregnant women and mothers to have access to personalized content through ‘Friso Mums Club’ program.

The program, fully operational now, provides general information on child-related queries such as techniques and advice on how to ensure the right nutrition, child’s developmental milestones, questions related to the weight/height of a toddler, etc. Friso’s friendly Nutrition Advisors are also there to help mothers-to-be on Pregnancy-related general queries like how to deal with morning sickness, foods to avoid, weight increase, getting back in shape post- delivery and other concerns.

Through ‘Friso Mums Club’ mothers can also enjoy a host of other privileges, such as educational material, booklets, e- newsletters and free personalized advice from healthcare experts & nutritionists, who are also mothers. The Friso Arabia online community has also been created on social channels like Facebook and Twitter to facilitate and encourage mothers to share their experiences and treasurable moments.

Rima Rahal, Consumer Relationship Manager at FrieslandCampina Middle East, said:

As one of the leading names in dairy and infant nutrition across the region, we always look out for opportunities to reach out to our consumers in an effective manner. The recent launch of our consumer engagement program was the first step in this direction, and now we are very excited to take this outreach to the next level with the ‘Friso Mums Club’. Overall, we aim to promote communication and exchange ideas while we share relevant and personalized information with mothers.

She added:

We saw a need to further reinforce our unique product offering and we are confident that inculcating good nutrition practices among mothers will not only play an important role in improving the health and nutrition of toddlers, but also lead to significant long-term benefits for the entire society.
Friso helps make children stronger inside so they can explore the world outside. Through our new digital and interactive consumer relationship program, we aim to educate and build awareness of our unique offering and domain knowledge to progressive mothers – in other words, the Friso Mums Club is a unique communication platform full of facts, advice, fun and education.

Mothers can call the toll free number- 800 2444405 (KSA) or email- advice@frisoarabia.com and can join

Friso Mums Club to be eligible for free advice in a confidential and personal way, along with the customized newsletters which have useful information on a child’s specific stages in life. This program will go a long way in educating mothers on the right approach and enhancing the interaction between Friso and mothers.

To learn more Call Friso Mums Club Toll Free Line 8002444405 (KSA), +966 12 6378924(other countries), Sunday to Thursday (8:30 am-5:30 pm), check the social channels, or visit Friso Arabia website.

www.facebook.com/frisoarabia

www.twitter.com/frisoarabia

www.youtube.com/frisoarabia

www.frisoarabia.com