Paul Mitchell and Nazih Group announce the first hair styling training institute in the UAE

In a step that is set to revolutionize the regional beauty industry, Paul Mitchell – the well-known US professional hair care brand, has announced its plans to set up a training institute for beauty enthusiasts in the UAE in collaboration with Nazih Group. The announcement came during an event held at Sheraton Hotel JBR in Dubai in the presence of officials from Nazih Group and Paul Mitchell.

The number one US salon brand was brought to the region by Nazih Group, the pioneer marketer and distributor of professional salon products and equipment in MENA region, last July and had massive success among professional beauty salons and hair stylists in the UAE.

Mr. Nazih Hamad, the Managing Director of Nazih Group, said:

Paul Mitchell started more than 35 years ago to provide luxury hair care at an affordable price. The rich product portfolio makes the brand a leader in the hair care industry worldwide with a renowned institute that graduates 17,000 hairstylists annually. John Paul Dejoria – Chairman and Co-founder of the brand will be visiting the UAE for the first time to witness the launch plans and explore the potential market for the brand in addition to developing the business.

Nazih Group is the exclusive distributor for over 50 brands in MENA region. A pioneer in the Middle East, Nazih Group is in existence for more than 35 years, and present in 16 countries across the MENA region and Canada.