Urban Associates announces the launch of Academic Plan

“Today, growing number of universities are relying on online applications and international candidates,” said Zhamal Nanaeva, Chairman and Co-Founder at Urban Associates. “The significant number that is expected to grow in the future is a hint to the growing importance of adoption of technology and internet platforms by the academic institutions.”

Sustainable Sourcing

Whether sourcing the candidates locally, regionally or internationally, academic institutions need to modify their student admission practices and adopt the use of innovative technology for higher exposure and better outreach to the scarce talent. Doing so will help address one of their key challenges – applicant authenticity.

“Latest stats show that 36% of online users in the Middle East ranges between the ages of 18-24 years, an age bracket that many of the colleges and universities might be interested in,” said Rauf Mammadov, Director and Co-Founder at Urban Associates. ”Thus, it is high time now that the academic institutions realise that they need to adopt latest trends and technology, and video interviewing is one of the ways to enhance their admissions process.”

The My Interview was designed for organizations that value sustainability and collaboration, and seek to save time, cost, efforts and environment. The My Interview allows organizations compose their questions or select from a library of possible queries both in English and Arabic. Typically, candidates are allowed up to 5 minutes to respond to up to 5 questions, which represents almost 10x savings in time when compared with a typical face to face interview.

Access to Acadmic plan is available now at www.myinterview.org.