LIFETIME Kidsrooms Ltd. opens its first store in the UAE

International brand and concept LIFETIME Kidsrooms Ltd. has just opened its first shop in Dubai. The the 150 m2 brandstore is located at Wasl Vita Shopping Centre manned by highly motivated staff, who will guide customers through the brand’s wonderful collections.

“Learn, Play & Have fun” is the overall theme of its entire line-up of practical furniture like adjustable desks or bookcases and wonderful accessories like beautiful canopies or matching cushions which customers can use to furnish their child’s room according to their needs, and help to make their dreams come true.

Open daily from 10:00 a.m. -10:00 p.m. the shop also features modular bed system which grows with children. Furthermore, the staff help customers to plan their child’s room through an online 3D room configurator to create their own space.

Located in Europe, Middle East and Asia, LIFETIME Kidsrooms has been producing high quality children’s furniture since 1972, and is represented in more than 30 countries worldwide. The concept of LIFETIME Kidsrooms is new and unique and based on the high quality products supplied by M. Schack Engel A/S, a Danish company that continues to produce high quality beds, wardrobes, desks etc. for the children’s rooms. Completely Danish, the furniture concepts and designs are shaped in Denmark and all products are produced at its own state-of-the-art factory.

Since all it furniture is made in-house, LIFETIME Kidsrooms provides a guarantee of no less than 5 years on the construction of its beds. This means Quality remains its focus in the long term, even after the furniture has left its workshop.

Backed by an environmentally conscious approach,  LIFETIME Kidsrooms furniture collections are made from specially selected sustainable pine, which grows slowly in difficult climatic conditions.  This  creates  a  strong  wood, which  is  well  suited  to  make high quality furniture. The wood is then finished with  environmentally  friendly varnishes and water-based stains. LIFETIME Kidsrooms was awarded the prestigious  Green Environmental Award back in 2004 for its responsible  and   environmentally friendly products.

Safety and stability are some of the other hallmarks of LIFETIME Kidsrooms furniture, which are well thought out and boast a solid construction. Extensively tested by TÜV, a strict testing authority, the beds meet the highest safety requirements, often exceeding the legal standard.