Marka Launches Cristiano Ronaldo’s CR7 Footwear

Marka PJSC (DFM: MARKA), the first public joint stock company focused on the fast growing retail sector in the UAE, today announced the launch of ‘CR7 Footwear,’ the new exclusive collection from Cristiano Ronaldo. The first CR7 Footwear collection in the GCC is hitting the shelves at the same time as the brand’s global launch and will be available exclusively at Galeries Lafayette, The Dubai Mall.

Based around Cristiano Ronaldo’s star qualities as renowned football player of the year and inspiration for millions, CR7 Footwear appeals to consumers who identify themselves with excellence, performance and sophistication. CR7 Footwear targets individuals who aspire to combine luxury fashion with a casual lifestyle, with the new range featuring three distinct sub-collections; ‘Cristiano Ronaldo,’ ‘CR7’ and ‘CR7 Junior.’

CR7 Footwear’s premium line, ‘Cristiano Ronaldo’ is characterised by an air of sophistication, ambition, elegance, class, luxury and perfectionism. The various styles in the range ooze urbanity and speak with a clear voice… ‘we’re one step ahead.’ The daily line ‘CR7’ redefines casual urban style. Designed with the free-spirited generation in mind, this functional, sporty range is dynamic, vigorous, colourful, modern, vibrant and energetic, effectively taking Ronaldo’s on-field character to the streets. And for the younger set of Cristiano Ronaldo fans, the CR7 Junior collection features resized men’s styles, ensuring that those aspiring to grow up emulating their role model are already aiming high.

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“I really enjoyed launching my CR7 collection. I spend a lot of time in football boots for work and having great footwear is very important to me, both on and off the pitch, so I wanted to create something that is smart, is amazing quality, that looks good and that other people can share. ,” said Cristiano Ronaldo. “All of my CR7 ranges are based on the same principle – classic, timeless styles that have an understated yet premium look. I worked really hard on this collection to make sure that the range is both stylish and versatile. We’ve used some of my favourite colours and have paid a lot of attention to small detail in the shoes. I really like the process and it’s been great working together with the team” he added.

Marka was named the exclusive franchise operator in the GCC for CR7 Footwear in September 2014, and is incorporating the same world-class drive that is synonymous with Ronaldo. The company is focusing on an aggressive expansion strategy that will see the opening of 11 mono-brand stores across the GCC within the next seven years; a presence that will be further solidified with additional shop-in-shop locations planned in premium department stores.

“Marka Fashion was launched with a vision to be the leader in the affordable luxury retail category. Our exclusive partnership with CR7 Footwear is testament to this aim and demonstrates our ambitious growth strategy and international ambitions. CR7 is one of many brands we plan on rolling out in the region; we are confident that they will all resonate with discerning clientele across the GCC,” said Nick Peel, Marka CEO.

“Through his footballing skills and undisputed style, Cristiano Ronaldo has evolved into a global inspiration and cultural icon – we are delighted to be bringing his exclusive brand of footwear to GCC customers. We view Ronaldo’s commitment to quality and perfection, both on and off the pitch, as being in-line with our long-term vision to be one of the premier retail operators in the region,” added Peel.

Since incorporating in June 2014, Marka has partnered with leading global brands including UEFA Champions League, Harper’s Bazaar and Michelin-starred chef Heinz Beck.

The company confirmed plans for the first CR7 Footwear mono-brand store in September 2015 at City Walk.

About Marka PJSC:

Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the fast growing retail sector in the UAE. Incorporated with a capital of Dhs 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range segments in sports retail, fashion and hospitality. Since incorporating in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.

Marka is committed to offering value to its customers through high quality products and services at optimum costs, simultaneously generating value for its shareholders and giving back to the communities in which it operates.

For further information about Marka and to learn more about our brands, visit www.markaholding.com