Collinson Group and Zurich Insurance join efforts to deliver a unique airline offering encompassing insurance and loyalt

Today a new airline solutions partnership was announced bringing together the world’s leading providers of customer travel insurance solutions and loyalty to the airline industry.

Collinson Group and Zurich Insurance will work together to combine their respective strengths in terms of customer understanding, innovative technology, dynamic insurance products, claims services and impactful marketing.

Addressing the global airline industry, the collaboration will provide state of the art technology platforms to deliver enhanced customer services and benefits. The joint propositions will also enable a holistic approach to travel insurance sales, allowing airlines to gain richer customer insight and achieve greater ancillary revenue.

Built to integrate with the core booking pathway, the combined platforms and expertise will allow for other channels to be integrated, maximising the customer experience and engagement.

David Evans, Director Collinson Group says, “As the leading loyalty specialist in the airline and hospitality sectors and with our expertise in customer understanding, we see the opportunity for airlines to significantly enhance their offering to their customers. This joint venture provides a unique proposition by incorporating the strength of Zurich’s trusted brand and global footprint with Collinson Group’s 28 years’ experience in memberships and loyalty.

Our planned products and services will allow for convergence across ancillary revenue and loyalty. The quality of information generated will allow for increased penetration and yield both within and outside the traditional booking pathway and deliver deeper customer insight.

The collaboration further offers the airline industry greater choice of providers where the combined, complementary capability positions us as a unique global specialist.”

Philippe Cornet, Global head of travel insurance at Zurich: “Zurich is a leading global provider of insurance solutions, and working from best in class platforms we are able to deliver customised solutions backed by exceptional service at the time of claim. Our platforms combine the traditional features of travel insurance with increased flexibility to adjust the product offering to the local markets. Airlines will benefit from innovative and unique product features including augmented helplines, lounge access, assistance services and a true concierge approach to insurance.

We are confident that joining efforts with Collinson Group will enable efficient integration and minimal cost to the airline to enhance their customer offerings.”

Jonathan Cooper, Insurance Consultant for Collinson Group, who will support this new partnership, commented: “This is a really exciting opportunity that will bring a range of know-how, relationships and proven ability to deliver effective insurance solutions to airlines and their customers. We bring a truly different way of thinking and doing that will add significant value to our partners.”