New Japanese Products Harness Ancient Geisha Beauty Secret ingredient to eliminate Body Odor

With summer upon us causing an increase of heat and sweat, do you feel like your deodorant just isn’t cutting it? Or perhaps you live in a high-humidity area where you feel sweaty and stinky moments after taking a shower? You’re not alone. One of the beauty and hygiene worries women have during this sweltering time of year is BODY ODOR.

As a culture, we place a high priority and price tag on smelling good. In fact, North America accounts for roughly one-third of global fragrance sales, spending a cool $4 billion annually. But during the dog days of summer, there is only so much a perfume, scented lotion or body mist can do to “cover up” body odor. Why not get to the root of the problem?

There is a new Japanese solution — Mirai Clinical Purifying & Deodorizing product line — that uses persimmon extract and green tea to eliminate odors and provide all-day deodorizing benefits.

If you’ve never heard of persimmon being used in beauty products in the U.S., that’s because it hasn’t been — up until now. In Japan, persimmon has been used for anti-bacterial purposes for centuries, particularly among geishas (literally “artists” in Japanese). Known for their beautiful skin, Mirai Clinical has harnessed the ancient beauty secret of geishas and this miracle ingredient, persimmon, which is particularly effective in removing particular odors.

Persimmon has very condensed tannin, which absorbs all kinds of odors (i.e., body, vaginal and foot odors) that have lots of double bonds which are effectively absorbed by the tannin. In traditional soaps, there are some components that may have a slight anti-bacterial effect, but they do not influence the amount of nonenal left on the skin.

“Nonenal” (no-nay-nal) is the smell that occurs as a natural part of the aging process. The unpleasant smell increases as our hormone levels go down, and our skin is less able to anti-oxidize the fatty oils naturally produced on our skin. This is why no amount of scrubbing with regular soap and water can significantly reduce the smell.

Mirai Clinical’s Purifying & Deodorizing line — including a body wash, body bar, body serum and body spritzer — are the first products domestically to harness the power of the persimmon. Carefully cultivated persimmons are processed and tested for deodorant qualities before formulating the products. Other all-natural, powerful ingredients are green tea, used to increase the deodorant’s effectiveness throughout the day and astaxanthin (as-ta-zan-thin), the most powerful antioxidant from sea nature, which prevents oxidization of natural oils, the cause of aging odor.