Dubai Festivals and Retail Establishment (DFRE) and the Dubai Shopping Malls Group (DSMG) have unveiled the first novel campaign of the summer – ‘HIS AND HERS’ to amplify the season’s zest on July 25th 2015. This is the third leg of the truly wondrous Summer Season Campaign, a six week long promotion that will be accompanied by spectacular events and activities at all participating malls.
The inaugural draw was held on July 30th at Al Bustan Centre. The lucky winner was a young Emirati, Al Reem , who won two magnificent infiniti cars.
To keep up the tradition of beating the heat with cool offers, the promotion will further add amazing value to the shopping experience of residents and visitors who stand a chance to win two cars on the minimum purchase of AED 200 at retail stores and AED 100 at F&B outlets at any of the participating malls.
The next draw will be held on August 6, 2015 at Oasis Mall, Dubai
Mr. Majid Al Ghurair, Chairman of Dubai Shopping Malls Group shared, “As part of the DSMG board, we try and think of new ways to delight our shoppers. With the vision of positioning Dubai as a shopping destination, we have introduced a new promotion this summer where we want to make the shoppers feel valued. His and Hers not only reflects the innovation we want to bring in the industry but also showcases our endeavor to engage with our visitors in the best way possible. Every campaign we want to make bigger and better and we promise to bring something new every year.”
The 18th edition of Summer Campaign, will host shoppers and visitors at all the participating malls.
Mr. Saeed Al Falasi, Director, Strategic Alliances Division at Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), said “DSMG has always been at the forefront of efforts to promote our initiatives with the aim of boosting Dubai’s retail sector. This summer, the DSMG campaign has gone from strength to strength, fulfilling its objective of offering a rewarding experience for both shoppers and retailers. With Dubai running the most number of retail promotions in a single summer season, this unique promotion will further enhance the overall shopping experience during Dubai Summer Surprises.”
The malls that will be a part of the campaign this year include Al Barsha Mall, Al Bustan Center, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, Box Park, BurJuman Centre, City Walk, Dubai Outlet Mall, Etihad Mall, Karama Center, Lamcy Plaza, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, Uptown Mirdiff, Wasl District, Wasl Square, Wasl Vita.
