Online travel expert Destinia has unveiled a new, refined brand and modern logo as part of the company’s expansion strategy to appeal to discerning global travellers. The move comes as the online travel agency prepares to celebrate their second year in Dubai following the launch of the office in January 2014.With the aim of being in the top three online agencies in the Middle East by 2017, Destinia boasts partnerships with more than 300,000 hotels and 600 airlines worldwide.
The new and refined brand image, with a sleeker design and more simplified font comes as Destinia announces preliminary figures for the year: bookings in MENA region has increased 48% until November; travellers more than 50% and sales 40%. In general terms, until November, 26% of 2015 sales of Destinia came from international markets.
Beatriz Oficialdegui, Director of Marketing at Destinia commented: “At Destinia, we are constantly evolving to ensure the needs of our customers. The refinement of our brand and change in logo is the next stage in our journey”. She continued: “As part of the brand refresh, Destinia has said goodbye to the dotcom, because our clients know exactly where to find us, however we remain true to our orange brand because it is the colour that most represents our relaxed and cheerful style of approaching our passion for travel – from Madrid toDubai, from BraziltoJapan”.
“Middle East travellersare sophisticated, discerning and often know exactly what they want.” said Ines Chueca, Strategic Partnerships Manager for Destinia, “We are focused on ensuring that clients receive the information they want and value for money via our sophisticated offerings”.
Destinia launched the modern, refined brand and logo with a new video which is available online in English and Arabic. Earlier this year, Destinia also announced a revamped and faster website, alongside a renovated mobile and new tablet app. Destinia’sbespoke philosophy offers multi-lingual services in almost 100 markets and comprises a number of innovative features. The personalised approach of the online travel agency means that the web content adapts to the users’ country, not only by detecting their language preference, currency and local payment systems, but also assesses trending destinations in each market.
