All New Home Centre Launched at Mall of the Emirates with a Spectacular Performance by Nancy Ajram

Home Centre, the largest home retailer in the Middle East, unveiled the All New Home Centre store at Mall of the Emirates (MOE), Dubai with a gala event held on Thursday, 8 December 2016 in the Central Atrium, MOE drawing the participation of  customers.

The evening was graced with the presence of Arab icon Nancy Ajram, joined by Médéric Payne – Home Centre CEO, Renuka Jagtiani – Vice Chairperson, Landmark Group, Aarti Jagtiani, Group Director – Landmark Group, Home Centre sponsor Ibrahim Askar and other dignitaries.

Radio jockeys Heba, Rafaat and Wael welcomed visitors with a host of entertaining activities and games. The highlight of the evening was Nancy Ajram’s live performance who held the audience spell-bound with her scintillating rendition of popular Arabic numbers including Ma tegui hena, Mashi Haddi and Ah w nos.

“I have always enjoyed performing in Dubai. It is a welcoming city with a wonderful and appreciative audience. Today’s performance is special to me because it also marks the beginning of the all new Home Centre experience, which I am pleased to associated with, both as a performing artist and as a home owner who is particular about her choices,” said Ajram.  

The evening also saw four lucky fans win an opportunity to meet-and-greet Nancy. The live performance was followed by the grand unveil of the store, and a cake-cutting ceremony held in the Home Centre store.

The MOE store is Home Centre’s flagship store, and is the first to receive a complete makeover in alignment with the brand’s vision for the future. The store sets the tone for the All New Home Centre, integrating customer-focused store layout and product offerings with interactive digital technology to provide seamless online and in-store experiences to customers.

Médéric Payne said: “At Home Centre, we strive daily to ensure that our customers receive the very best, both in terms of products and experiences. We have taken efforts to align the store to meet our customers’ expectations and in fact have tried to exceed them. Starting with this store, we plan to bring this new experience to customers throughout the region.”

Starting with a single store in Sharjah in 1995, Home Centre has grown into an international network of over 95 stores spread across 10 countries – occupying over four million square feet of store space at present.