Head to The Beach to explore new F&B concepts and get a chance to win a prize every day

The Beach, a laid-back beachfront destination by Meraas, has more to offer this winter with new additions and special deals that add an extra sparkle to your visit. What’s more, a walk on the beach may see you driving back home in a BMW.

UAE Exchange, a leading homegrown financial services provider, has opened its branch at The Beach right in time for its annual winter promotion, titled ‘Win Big’. The 45-day campaign that started on 17 November gives you a chance to win AED10,000 every day and a BMW car every week if you use select services, including money transfers, foreign currency exchange, gocash uploads over US$500 or purchase of National Bonds over AED3,000. Customers who pay their credit card bills and utility bills together are also eligible for the draw.

The Beach has a lot more in store for you, whatever your plans are for the season. Whether you want to go on a gastronomic journey, shop till you drop, burn off those holiday calories, or just lie back and relax – in a movie theatre or on the sand, you can take your pick from the destination’s wide variety of offerings.

Go on a Binge
Well-known for its eclectic range of eateries, The Beach is now home to more gastronomic delights. Bosporus, a Dubai-born Turkish F&B concept, has opened its doors to visitors, offering the UAE’s discerning diners a taste of the exquisite cuisine of Ottoman Turkey. With its hallmarks of traditional ambience, authentic flavours, and excellent service, the restaurant takes guests on a delightful culinary journey.

Other eateries at The Beach include Bombay Bungalow – the home of classic Indian food with a contemporary twist, upscale Moroccan bistro Almaz by Momo, Italian delis Fratelli La Bufala and Bianca, American fast-casual restaurant Chicks’N’Friends, La Postreria that serves mouth-watering Mediterranean specialities, and Tike with more Turkey on your plate.

The destination is also home to the world’s first Real Madrid Café – the ultimate spot for live matches and great food and a one-stop-shop for Real Madrid merchandise, Michelin-starred chef Thomas Keller’s Bouchon Bakery, Ladurée with its mouthwatering macaroons, Leopold’s of London, Joe’s Café, Papparoti, and Cupagahwa. And if you feel like indulging your sweet tooth, pay a visit to Godiva Chocolate Café, Menchie’s, Morelli’s Gelato, or Fuzziwig’s Candy Factory.

Shop Till You Drop
Fashionistas will feel right at home at Italian fashion stores Elisabetta Franchi and Flavio Castellani, Crea Concept – an urban streetwear boutique straight from Paris, and Essential Antwerp – the first-ever Belgian commercial fashion brand.

To shop for the whole family, head to Patrizia Pepe or Roberto Cavalli Junior. You can also get trendy sunglasses at Sun Eye Optical, stylish beachwear at Dive N’ Surf, and the latest activewear at Roberto Cavalli Gym.

Fun and Fitness
Take your little ones to Splash Pad for oodles of fun with the giant tipper bucket, climbing frames, and more under the watchful eyes of fully trained staff. In the meantime, you can let off steam at The Warehouse Gym with its indoor and outdoor workout options.

With treasures at every turn, The Beach gives beachcombing a whole new meaning.