Connect with us

Travel & Tourism

Dubai Tourism and H.I.S. CO., LTD. form strategic partnership to promote Japanese travel to Dubai

The agreement outlines commitment from both parties to strengthening Dubai’s position as a leading tourist destination for Japanese travellers

Published

on

Dubai Tourism

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and H.I.S. Co., Ltd., one of Japan’s leading travel agencies, signed a Memorandum of Understanding (MoU) in Tokyo to confirm a strategic collaboration between the two entities. This month’s agreement marks the first of its kind for Japan’s travel and tourism sector, and emphasises the commitment from Dubai Tourism and H.I.S. Co., Ltd., to increasing awareness amongst Japanese travellers, while positioning the emirate as the destination of choice across multiple target audiences including female travellers, honeymooners, families and seniors segments.

The MoU was signed by Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Tatsuya Nakamori, President of H.I.S. Japan at the H.I.S. headquarters in Tokyo. Marking the onward agreement aimed at expanding Dubai Tourism’s marketing reach and penetration within the market, the MoU outlines plans to deliver an enhanced visitor experience for Japanese tourists in Dubai by providing increased ease of access to marketing collateral for the emirate’s variety of travel products, tailored information through localised campaigns and retail store promotions in major cities across Japan.

As one of Japan’s leading travel agencies selling a wide range of travel solutions including holiday packages, hotel stays and optional tours, H.I.S. began strengthening its investment into Dubai upon the introduction of direct flights paths between Japan and the emirate.  Since then, H.I.S. has begun implementation of a variety of promotions, both independently and in collaboration with Dubai Tourism, which target key visitor segments including females and senior travellers. Furthermore, the MoU highlights both partners’ commitment to working together towards the promotion of Dubai as a ‘2019 H.I.S. Preferred Destination’.

Commenting on the importance of this partnership, Issam Kazim, Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “H.I.S. is a significant partner for Dubai with its considerable reach across the Japanese market and longstanding history in the travel sector. Our future focused collaboration allows us to promote Dubai as the destination of choice for Japanese travellers, as we work together to drive our efforts in the market. We have seen continued positive growth in the number of Japanese guests visiting the city, and we look forward to working closely with H.I.S to further increase interest and visitation from our target segments in Japan to Dubai.”

Dubai is the number one destination in the Middle East for H.I.S due to its level of safety, variety of tourist attractions and high quality accommodation options. We have seen consistent growth in the demand for travel to the emirate from Japanese tourists, and are expecting this to continue from target segments including female and senior travellers. With the support of Dubai Tourism, and by strengthening our nationwide marketing strategy, we hope to support further increases in Japanese visitor numbers to the city.Tatsuya Nakamori, President of H.I.S. Japan

Dubai has had experienced sustained growth in visitor numbers from Japan during 2018, with the latest tourism arrival figures showing an increase of 18% in the first three quarters of the year (January to September 2018) when compared to the same period last year, reaching a total of 76,900 visitors.

Advertisement

Latest

Sports9 months ago

Continental Racing: Emirati Team Clinches Victory in GT4 Class at the Hankook 24H Dubai

In a weekend filled with high-octane excitement, the celebrated Hankook 24H Dubai race returned to the famed Dubai Autodrome, continuing...

Art & Culture9 months ago

du achieves the Best Culture & Employee Engagement in the Region with 81% Rating in Glint’s Index

du, from Emirates Integrated Telecommunications Company (EITC), today announced results of the Culture & Employee Engagement Index survey conducted through...

Food & Beverages9 months ago

Dinner on the Beach: A Culinary Journey with French Flair at Drift Beach Dubai

This Valentine’s Day, DRIFT introduces a captivating experience – Dinner on the Beach. For the first time at DRIFT, relish...

Travel & Tourism9 months ago

Readers are rewarded at emirates airline festivals of literature

Emirates Airline Festival of Literature kicked off the first day of their 2024 edition with a ceremony to honour the...

Events & Happenings9 months ago

Abu Dhabi Festival 2024 Honors Giacomo Puccini’s Legacy With Spectacular Gala Concert

In the presence of H.H. Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah,...

Healthcare9 months ago

Emirates Health Services concludes its successful participation in Arab Health 2024

Emirates Health Services, the exclusive partner in healthcare services, successfully concluded its participation in Arab Health 2024, which concluded on...

Automotive9 months ago

Ride in Style: Don’t Miss Out on Arabian Automobiles’ Renault Duster Offers

Renault of Arabian Automobiles, the exclusive Renault dealership serving Dubai, Sharjah, and the Northern Emirates, and a flagship company within...

Information & Technology9 months ago

Emirates Post Group Unveils New Brand Identity ‘7X’ for Future

Emirates Post Group Company (EPG) has unveiled its new brand identity – 7X – during an exclusive event at Madinat...

Health & Fitness9 months ago

Emirates Health Services “Basma” Project Addresses Healthcare Requirements in 313 Schools

Dr. Shamsa Majid Lootah, Director of the Public Health Department at Emirates Health Services (EHS), announced the launch of the...

Health & Fitness9 months ago

MoHAP hosts panel discussion on Nursing future at Arab Health 2024

"Nursing… Ambitious Future Insights"

News9 months ago

‘Vilal Housing’ to deliver 50 Residential Villas by 2024 to its Clients in the UAE

The nation-wide company constructs homes exclusively for UAE citizens across 7 emirates

News9 months ago

Statement by Ahmad bin Meshar Al Muhairi, Secretary General of SLC

on the Anniversary of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s accession as the Crown Prince of...

Automotive9 months ago

Audi Middle East and Museum of the Future enter 3rd year of partnership, with the showcase of the revolutionary activesphere concept

Audi Middle East and Museum of the Future have announced the arrival of the revolutionary activesphere concept car, marking a...

News9 months ago

Watani Al Emarat signs MoU with Emirates Society for Parent Care and Relief

To strengthen collaboration in organizing and supporting the senior citizen community

News9 months ago

Global Village announces second Geely Raffle Draw for a chance to win a Flagship Geely Tugella

Raffle participation will run until March 7th, and winner will be announced at Global Village on March 8, 2024 from...

Advertisement

Trending