Media & Entertainment
Icon Art Production back in action filming remotely taking safety measures
The remote Direction Solution is also available for International Directors who cannot travel but can direct the filming and execute projects, including TV Commercials with remote monitoring.
Filming Solutions with upgraded Equipment, Studio & Post Production offered to Producers and Production Companies
To support the local and International film Industry, UAE based Icon Art Production (IAP) has successfully implemented projects with Remote Filming Solutions to all their International Clients, Producers and Production Companies.
The remote Direction Solution is also available for International Directors who cannot travel but can direct the filming and execute projects, including TV Commercials with remote monitoring.
Remote Auditions and Casting will be conducted remotely over video conferencing or by sending footage as a safety measure for Covid-19. A separate Make-Up Room and Wardrobe room is provided and the Cast is on Set only when everything is ready for Filming.
Producer Saurabh Kabra said, “In the current times where shoots are banned in India because of widespread of COVID-19, Dubai works as a good opportunity. The city has a good database of actors that can pass of as Indians or are of Indian origin. Hence we prefer to shoot here, it is convenient and cost-effective. What the city offers is a world-class crew that makes the process endearing.”
Instead of over 100 Crew, the production house with minimized First Light and Art Team crew has managed to work with assigned call sheets and delegated their tasks in a progressive shoot ensuring only the required departments are on Set. The Direction team is directing remotely, with Client and agency totalling almost 15 to 20 people monitoring online.
Using this pattern for a few projects recently, Icon Art Production has worked seamlessly resulting in the same quality of filming as a full team. This is a revolution in the Filming Industry especially for TV commercials as Dubai has vast Talent and resources so people around the world can utilize this opportunity to make their projects happen remotely.
Icon Art Production specializes in the production of Feature Films, TV Programs, Music Videos, TV Commercials, Events Productions, Studios & Post Production and has a facility that can be customized and branded for magazine shoots, product launches and pop-up events.
Know more: iconartproduction.com