Adidas extends partnership with the Algerian football federation

Today, adidas and the Algeria Football Federation announce a partnership extension until 2026 which sees adidas continue as the official partner and provider of team kits, training apparel, and a trusted supplier for replica merchandise.  Furthermore, adidas and the Algerian Football Federation aim to promote initiatives to help drive credibility for grassroots football in the country, as well as encourage more women to participate in the game by working closely with the women’s national team.

Working closely with the Algerian Football Federation, adidas will ensure that the country is well-equipped with seasonal kits to support the teams at major football competitions, including the Africa Cup of Nations in 2024 and 2025, and the FIFA World Cup 2026. In addition, adidas and the Algerian Football Federation will work together to support the women’s national team to compete in the Women’s Africa Cup of Nations next year.

Bilal Fares, adidas MENA General Manager, said: “We’re delighted to continue our long-standing partnership with the Algeria Football Federation. We’ve seen much on-pitch success over the last few years, with the federation lifting the AFCON 2019 and FIFA Arab Cup 2021 trophies. Together with the Algerian Football Federation, our collaboration efforts will drive credibility for grassroots football in the country and support emerging talents while making the game more accessible to women. adidas is looking forward to further support the country’s initiatives and assist in some of the upcoming major football competitions.”

M. Djahid Abdelouahab Zefizef, President of Algerian Football Federation, said “The new partnership between adidas and the Algerian Football Federation (FAF), confirms the strong relationship and ongoing commitment we have for one another. The new extension to our partnership will give us the opportunity to develop academies, support young rising talents, and continue to help the federation in various projects, including participating in major competitions. As the rise of women in sports is being acknowledged in the region, we are proud to work closely with adidas to help promote women’s football in the country. Together, we have already succeeded in winning three major titles, and aim to continue these success’ with adidas’ ongoing support.”