Business & Money
PepsiCo becomes exclusive water, beverages, and snacks provider for Gamers8: The Land of Heroes this summer
PepsiCo brands Aquafina, Pepsi Zero Sugar, Rockstar, and Doritos all on offer at the world’s biggest gaming and esports festival, which runs for eight weeks at Boulevard Riyadh City from July 6
Gamers8: The Land of Heroes today welcomed PepsiCo as a Main Sponsor to the world’s biggest gaming and esports festival, which will see the global leader in convenient foods and drinks exclusively supply water, beverages, and snacks.
PepsiCo brands Aquafina, Pepsi Zero Sugar, Rockstar, and Doritos will all be on offer at Gamers8: The Land of Heroes, which runs from July 6 for eight weeks at Boulevard Riyadh City.
PepsiCo is providing an incredible 1.5 million bottles of Aquafina water for Gamers8: The Land of Heroes – all of which are available complimentary to festival goers from the special, cooled fridges dotted around the venue.
Ahmed Albishri, Deputy CEO at the Saudi Esports Federation, said: “We are delighted to unveil PepsiCo as a Main Partner for Gamers8: The Land of Heroes this summer, building on the tremendous work achieved between our organizations at Gamers8 last year. The work that goes into putting on live events – particularly ones such as Gamers8 that last an entire summer – should never be underestimated. Food and beverages are a crucial part of that and having a renowned, trusted partner like PepsiCo is essential.”
Aamer Sheikh, PepsiCo Middle East CEO said: “We are thrilled to be to once again involved with the world’s biggest gaming and e-sports festival, which takes place right here in the heart of the Kingdom of Saudi Arabia. Building on the tremendous success that the festival witnessed last year, we are looking forward to having festival visitors enjoy their time alongside our snacks and beverages, which go side-by-side with the exhilarating events taking place at Gamers8.”
Gamers8: The Land of Heroes has a prize pool of $45 million – triple that of Gamers8 last year. The festival concludes with the Next World Forum, a gaming and esports forum held at the Four Seasons Hotel Riyadh at Kingdom Center on August 30-31, that brings together sector leaders and experts from around the world.