Adidas unleashes excitement for the Dubai marathon 2024 with the launch of the Adizero Boston

• adidas launches the Adizero Boston: Dubai’s first exclusive Marathon running shoe
• The Adizero Boston promises comfort, performance and style
• Available in-store and online from October 5th

adidas is excited to announce its continued partnership with Dubai Marathon, reaffirming the brand’s role as a lead partner for the highly anticipated running event.

The 23rd edition of the Dubai Marathon is set to make a triumphant return on January 7th, 2024, where participants will have the opportunity to take part in one of the three exciting races: the challenging full marathon, the ever-popular 10km road race, and the 4km Fun Run.

As part of its commitment to the 2024 Dubai Marathon, adidas is proud to introduce the very first Dubai customised running shoe, the Adizero Boston. This cutting-edge footwear is designed to provide runners with unparalleled comfort, performance, and style, enhancing their race experience. The Adizero Boston is set to be a game-changer for runners, perfectly aligning with the Dubai Marathon’s ethos of pushing boundaries and setting new standards in the sport.

This year, the Adizero Boston shoes feature an exclusive blue and red colour scheme, showcasing adidas’ iconic three stripes and the 2024 Dubai Marathon logo in gold. Designed for mid- to long-distance running, the Adizero Boston Shoes provide a race-day experience during training. The ENERGYRODS 2.0, bring a holistic structure system, designed for a seamless transition from heel to toe, enhancing propulsion and reducing energy loss. Striking a balance between comfort and durability, the shoes feature ultra-light Lightstrike Pro cushioning in the midsole alongside the robust Lightstrike 2.0. Furthermore, the shoes are crafted with at least 50% recycled materials, reinforcing the brands commitment to combating plastic waste.

Named as one of the World’s fastest marathons, this event is set to return to its original route, guiding runners along the renowned Umm Suqeim, Jumeirah Beach, and Al Sufouh roads. Along the way, participants will be treated to iconic views of key landmarks such as the Burj Al Arab, Madinat Jumeirah, and The Westin Dubai Seyahi in the background.