Germany records 41% year-on-year growth in gulf visitors as country’s eco-focus pays off

• The increase in GCC tourists positions the region as the third-largest international source market from Asian countries for inbound tourism in Germany
• Germany’s eco-conscious attractions and nature-friendly initiatives remain appealing to visitors worldwide with its visitor-friendly campaigns

Renowned for its captivating natural landscapes and rich cultural experiences, Germany has witnessed a considerable surge in tourism from GCC countries, recording a remarkable 40.9 per cent increase in overnight stays during the first half of 2023 compared to the same period 12 months prior.

Further, the German National Tourist Board (GNTB) revealed a huge 593 per cent rise in visits by Gulf nationals in H1 2023 compared to the same period in 2021, underscoring the enormous post-pandemic recovery the country has undertaken. And while overall figures are still 10.3 per cent lower than the pre-pandemic levels of 2019, a 40.9 per cent increase from 2022 is stark evidence of the country’s enduring appeal.

Additionally, with GCC providing 478,715 overnight stays in H1 2023, compared to 338,000 in H1 2022 and just 81,000 in H1 2021, the GCC region has established itself as the third-largest Asian source market for inbound tourism to Germany.Yamina Sofo, Director at the German National Tourist Office (GNTO), said: “The GCC stands out as one of the top Asian source markets, showcasing a strong increase in travel interest due to recent successful campaigns by GNTB. Both longstanding and first-time travellers are increasingly eager to explore everything that Germany has to offer.”

To sustain this positive momentum, GNTB recently reintroduced its ‘Simply Feel Good’ campaign last month, providing valuable tips on eco-friendly initiatives to reduce carbon footprints during travels. This campaign aligns with the demands of conscientious travellers, emphasising Germany’s commitment to environmentally conscious travel experiences.

In tandem, the ‘Embrace German Nature’ campaign, running across the GCC since March, has heightened awareness of Germany’s diverse natural wonders. From protected landscapes and cycling trails to rejuvenating spas and much more, the campaign resonated with GCC travellers seeking immersive wilderness experiences.

These initiatives have significantly contributed to a surge in GCC footfall, highlighting the successful synergy between Germany’s eco-friendly offerings and the discerning tastes of GCC travellers. As visitors from the region increasingly seek both environmental consciousness and cultural exploration, Germany stands poised to offer enriching experiences to a growing audience.