Continental Tires Partners with AFC Asian Cup Qatar 2023™ to Prioritise Fan Safety and Enhance Tournament Experience

As the excitement of the AFC Asian Cup Qatar 2023™ unfolds, Continental Tires, a leading global tyre manufacturer and long-standing partner of the Asian Football Confederation (AFC), announces a strategic initiative to prioritize safety and enhance the overall tournament experience for passionate fans in Qatar.

Recognizing the critical role the journey to and from the stadium plays in the fan’s tournament experience, Continental Tires is committed to ensuring both their excitement and well-being. The brand will provide comprehensive, complimentary pre- and post-game tyre checks at designated locations around the stadiums on the opening day and for the final match. Expert tyre assessments and valuable advice will be provided, ensuring optimal performance, and driving confidence for every fan’s journey.

Shambil Basit, General Manager of Alfardan Commercial – the official distributor of Continental Tires in Qatar, comments: “At Continental Tires, we believe in the power of excellence, both on the field and on the road. Continental Tires’ partnership with the AFC Asian Cup extends beyond traditional sponsorship, reflecting our dedication to enhancing the tournament experience for fans across every touchpoint. By prioritizing their safety through our tyre check initiative, we aim to deliver peace of mind and allow them to fully immerse themselves in the passion and excitement of the competition.”

Continental Tires is proud to contribute to the AFC’s unparalleled sporting experience. For nine years, the brand has proudly partnered with the AFC, sharing a mutual commitment to exceeding expectations and delivering world-class standards.