Time to showcase expansion plans at WTM 2014

UAE-headquartered hospitality company, TIME Hotels Management, will share the latest updates on its regional expansion strategy with the international tourism and hospitality industry at this year’s World Travel Market (WTM) exhibition, which will be held in London from 3-6 November, 2014.

World Travel Market – the pre-eminent global event for the travel industry – is an annual business-to-business showcase and platform for global travel trade networking, and TIME Hotels will once again participate as part of the Dubai pavilion.

Leading TIME’s focus will be the December 2014 opening of its new Egypt property. The company was awarded the management contract for this existing 86-guestroom and 399-unit residence five-star property, located 14 kilometres south of Hurghada International Airport, in the upmarket development of Sahl Haseesh, on Egypt’s Red Sea coast, earlier this year.

“The TIME Renero Resort and Suites Azzurra will open under our banner in a matter of weeks, and not only does this broaden our reach across the region, but it also widens the appeal of the TIME brand, adding our first beach resort to our portfolio,” said Mohamed Awadalla, CEO, TIME Hotels.

Located within the high profile Azzurra project, which is an integral component of a total 40-million square metre tourism-centric development, the company has high expectations for the property, which will be supported by the capabilities of its new Cairo reservations centre.

“Our annual presence at WTM allows us to meet with key industry partners and prospective international clients face-to-face; and with our fast track expansion programme targeting a total of 14 regional hotels by 2016, which is double our current portfolio, this is a must-attend calendar event as we cement our position as a successful Middle East-originated hospitality brand,” explained Awadalla.

TIME also has a new business property under development in the Qatari capital, Doha, and recently signed a 277-room five-star Dubai hotel, which will be located in the Wafi-Healthcare City area.

“With government plans to position the emirate as a global medical tourism destination by 2020 in full swing, and the Dubai Health Authority (DHA) targeting 500,000 medical tourists with expected revenues of AED2.6 billion, the TIME Royal Hotel will fill a distinctive market niche, and we will meet with a number of medical travel specialists at WTM to discuss future collaboration,” said Awadalla.

“Our 2015 strategy is linked to our corporate vision, which is to take a local brand and build it to be a major player within the region, with international standards of service and hospitality, and we are looking forward to sharing our vision and plans with the global travel industry in London next month,” remarked Awadalla.

TIME Hotels’ pipeline of hotels includes:

• Wafi, Dubai, UAE – TIME Royal Hotel (2016)
• Luxor, Egypt – TIME TUT Hotel (2015)
• Hurghada, Egypt – TIME Renero Resort and Suites Azzurra (Q4 2014)
• Doha, Qatar – TIME Warka Hotel (2015)
• Abu Dhabi, UAE – Meera TIME Residence (Q4 2014)
• Abu Dhabi, UAE – Zakher TIME Residence (Q4 2014)
• Abu Dhabi – Jouharaa Residence (Q1 2016)

TIME Hotels will be exhibiting on Stand # ME200 at World Travel Market which is part of the DTCM stand.