Easy Solutions, the Total Fraud Protection® company, today announced that it has expanded its global footprint with the addition of a new office in Dubai. As the company’s first office in the Middle-East region, and its twelfth office globally, Easy Solutions will now provide increased support of its Total Fraud Protection solution available to all financial institutions and enterprises through strategic partners.
In its Fraud Detection and Prevention Market report, research firm Markets & Markets points out that while the Middle East and Africa house some of the wealthiest countries in the world, adoption of anti-fraud mechanisms is still relatively in the early stage in comparison to other countries — making these places an ideal target for criminals. Because of this, the firm is projecting strong growth in its anti-fraud solutions such as authentication growing from a projected $294.1 million in 2015 to $545.5 million in 2018 and fraud analytics solutions projected at $157.5 million to $294.7 million for the same period.
“Fraud incidents cause tremendous loses to corporations from both a financial and reputation perspective. Corruption, bribery, financial loss and theft of intellectual property are among the most prevalent fraud incidents in this region,” said Ricardo Villadiego, CEO for Easy Solutions. “As the number of fraud incidents rise at an all-time concerning speed, businesses can no longer run without having complete fraud protection solutions in place. The Middle-East represents an important area of growth and expansion and we look forward to helping companies in this region fight against criminal fraud activity while protecting their end users in a non-intrusive way.”
Easy Solutions’ product portfolio delivers cross-channel, multi-platform, flexible fraud protection across transactions performed on online and mobile platforms as well as via ATMs, Point-of-Sale terminals and Interactive Voice Response (IVR) systems for organizations across a range of industries, including financial services, retail and telcos.
Each of the solutions in the company’s portfolio can work independently, but can also deliver a collaborative protection suite of products to leverage every aspect of a fraud prevention program when deployed together. By understanding complex fraud attacks, Easy Solutions is able to combat fraud throughout the attack cycle – planning, launching, and cashing – while ensuring that authorized users can conduct business. The solutions allow for proactive takedowns, monitoring, identification and interception, effectively mitigating fraud before it happens. This approach reduces false positives and the overhead of managing tools while lowering the costs associated with supporting an anti-fraud program.
